About
SunFed
SunFed is a privately held full service produce company. We are
devoted to providing the highest quality Mexican fruits and
vegetables with exceptionally long shelf life. We proudly pack in our SUNFED label. We
distinguish ourselves by marketing in a professional and innovative manner, utilizing
programs such as our NO SHRINK guarantee for products in our
SUNFED program. Our focus is to develop long term relationships. We do so by:
- helping our clients meet and exceed their business objectives
- substantially raising the quality of produce on hand and
- approaching shrink as a zero tolerance concept.
Our SUNFED label is found on certain commodities previously known for their problematic
cosmetic and holding characteristics. They include green beans, yellow and green squash,
fresh pickles and cherry and grape tomatoes. For products we do not grow ourselves, we
offer our customers one stop shopping via our procurement department. We maintain a staff
of buyers and inspectors who provide the most comprehensive information about product
quality, availability, longer-term trends and promotional opportunities. Whatever your
needs, we will exceed your expectations.
"One clear idea is too precious a treasure to lose."
- Caroline Gilman -
It began in the early 50’s in a lush valley in Colorado, 8,000 feet above sea
level. Mike Mizokami believed that if you took care of the soil and treated a crop as a
long-term investment, it would pay dividends.
Thirty years before the popularity of "total quality circles" and
"CAD/CAM engineering" resulted in error-free products right out of the chute,
Mr. Mizokami was engineering growing methods in the pursuit of perfect produce with
exceptional holding characteristics. And so was born SUNFED. Perfect Produce.
He took his pursuits to Mexico in the late 60’s. He produced extremely high
quality mixed vegetables packed in SUNFED (in an era well before our present hybrid seeds,
when XL Bell Peppers counted 70-75 to the box, Mr. Mizokami was packing three sizes of
XL’s culminating in a 36 count).
What was held dear then is equally relevant today. Every day, every
season, every year. Driven to go where no perishable commodity has gone before.
Perfect produce with shelf life. One clear idea. SUNFED.
